If you own a retails small business, you’ll have to monitor your employees regularly to ensure that their performances are driving sales. To help them get better at their jobs, you should organize training meetings to show them new and more interesting ways of doing their work.
If you want to organize such meetings for your retail store, you’re exactly where you need to be. In this post, we’ll share with you 10 of the most influential ideas that are sure to result in success as far as your retail store’s training meetings are concerned. So, without any further delay, let’s get right into it!
1. Rapid onboarding for new
While your training meetings will be about improving all your employees, you’ll have to pay more attention to those who recently joined as employees. So, the very first thing you should prioritize for your retail store’s training meetings is rapid onboarding. This will allow the newcomers to learn their roles quickly and allow them to have their doubts clarified.
This process also helps employees to be trustful of you, their employer. It also motivates them to work for you and give their best to your business cause.
2. Technology use at work
You can’t ask your employees to refrain from using their mobile devices at work altogether. However, being too lenient can have its problems. For example, if there’s no dedicated technology-use policy for your employees, they may be glued to their devices instead of serving customers.
So, during training meetings, discuss ways with your employees to make technology use minimal so that your business’ sales aren’t affected.
3. Turning returns to sales
If a customer comes to your store to return a product that he/she is dissatisfied with, what do your employees do? Do they accept the product and let it be? Or do they try to make up for the customer’s dissatisfaction by trying to push another product?
This is something that you must focus on during training meetings. It will make your employees more confident if a similar situation happens in future.
4. Improving general selling
Selling is an art, and your training meetings should focus on selling products more than anything else. Give your employees examples to demonstrate how they should ideally behave with different kinds of customers walking into your retail store.
A great way to improve their skills is to place them in possible situations using role-play and observe their responses and reactions. Talk to them individually about their strengths and weaknesses and how to improve.
5. Maintaining safety standards
Your retail store has a variety of equipment that has to be operated with vigilance. Being careless with equipment can result in different types of hazards that have the potential to harm not just your business but also your employees and your valued customers.
Focus on safety standards across all your training meeting and talk to your employees regarding the best safety practices to adopt while they’re at work.
6. Dealing with shoplifters
Your employees should deal with shoplifters sensibly. Dealing with them emotionally isn’t wise, as it can have an adverse effect on your brand. Across all your training meets, give your employees ideas on how they can handle shoplifters sensibly.
Also, give them advice on what steps they can adopt to prevent shoplifting in the first place. As we all know, prevention is better than cure.
7. Customer service
Your customers aren’t simply sources of your business’ income – they’re much more than that. Training your employees to serve all your customers well is bound to result in sales boost.
You can focus on elements such as greeting customers when they enter your retail store and approaching them with friendly, smiling faces.
8. Keep your training sessions short and sweet
Don’t try drilling too much into your employees’ heads at one go. All that’ll do is make the training meetings boring and monotonous. Instead, try and keep each training meeting short and deliver quality instead of quantity.
Modular training is the ideal way to go, as it offers a great way to train employees by breaking up the training into small 1-hour long segments.
9. Knowledge about products
Your employees must know the details about all the products that they’re supposed to sell at your retail store. Without proper knowledge, they’ll run into a brick wall if customers ask them questions that they can’t answer.
So, spare some time in every training session to talk about the products along with their features and specifications.
10. Brand representation
At the end of the day, your employees represent not just your business but its brand as well. It’s important that you train them to do things that will help both existing and prospective customers to relate their on-ground behaviour to your brand.
So, for your next training meeting, you can use these days to motivate your employees and train them better and more effective ways of improving sales. To conclude this post, we’d also like to remind you of the importance of small business insurance. If you want your business to operate without financial worries, you should consider getting business insurance. Read more about insurance policies for small businesses here.
1. Matthew Hudson, November 20th, 2019, ‘10 Ideas for Training Meetings for Your Retail Store’, Viewed on May 20th, 2021, https://www.thebalancesmb.com/ideas-for-retail-store-meetings-2890461
2. Francesca Nicasio, March 8th, 2018, ‘8 Retail Staff Training Tips to Improve Performance, Sales and Customer Service’, Viewed on May 20th, 2021, https://www.vendhq.com/blog/retail-staff-training-tips/
3. Stephanie Karaolis, September 22nd, 2020, ‘Retail staff training ideas for 2021: Six awesome examples’, Viewed on May 20th, 2021, https://www.elucidat.com/blog/retail-staff-training-ideas/
4. ‘Retail Sales Training’, Viewed on May 20th, 2021, https://www.retaildoc.com/retail-101/retail-sales-training#what-should-retail-sales-training-involve